January 7, 2014

THE 2013 POSTS FROM THE MARKETING ACTUARY BLOG

Here are all 51 posts from the Marketing Actuary blog from 2013. You can select them by image or category.

By Images

YOUR FAVOURITE POSTS OF 2012YOU NEED TO READ DAN PINK’S ‘TO SELL IS HUMAN’ADD WEBINARS TO YOUR MARKETING MIXCOLLECT, PLAN AND DO WITH TRELLOREASONS FOR LEAVING THE TORONTO (REGION) BOARD OF TRADETHREE RULES TO USE THE RIGHT WORK TOOLSBUILDING TRUST WITH NETWORKINGARE YOU AS RELEVANT (OR IRRELEVANT) AS THE OSCARS?WHEN TO HIRE A COACHHIGHLIGHTS FROM SETH GODIN, GOOGLE AND BLACKBERRY AT TECH LEADERSHIP CONFERENCE 2013BUILDING TRUST BEFORE MEETING IN PERSONTHE WRAP ON ‘DECISIVE’, THE NEW BOOK FROM CHIP AND DAN HEATHRECOVERING FROM ANOTHER COMPUTER BREAKDOWNONE BILLION REASONS TO CREATE YOUR OWN VIDEOSWHAT IF YOU GOT BAD PUBLICITY LIKE RBC?WRITE A WORKBOOK INSTEAD OF A BOOKADVANCED NETWORKING: LAUNCH YOUR OWN PRIVATE COMMUNITYCREATING THE PERFECT NETWORKING EVENTFORGET ABOUT WHO WINS AND LOSESEVEN NIAGARA FALLS GETS BORINGWHERE FREE BEATS PAIDWHY BOTHER SEEING A SPEAKER LIVE?STARTING YOUR OWN PRIVATE SOCIAL NETWORK: NING 3.0 BEATS SOCIALGO AND GROU.PSTHREE STEPS TO GET REPLIES TO YOUR EMAILSREDISCOVERING EMAIL NEWSLETTERSSPEAK UP: DO YOU SAY WHAT NEEDS TO BE SAID?OF RAIN STORMS, BLACKOUTS AND MEMORIESCASE STUDY: GETTING NEW TRAFFIC FROM OLD CONTENTWHAT LASTING GIFT CAN YOU OFFER EVERYONE YOU MEET?BLOGS vs NEWSLETTERS: WHICH IS BETTER FOR YOU?THREE YEARS LATER: HOW TO WORK FROM A HOME OFFICEUSE MAD MIMI FOR YOUR EMAIL NEWSLETTERSPRE-ANNOUNCE OR SHIP? COMPARING STRATEGIES AT APPLE, BLACKBERRY, GOOGLE AND MICROSOFTHOW TO MOVE FROM OUT-OF-SIGHT TO TOP-OF-MINDTHREE STEPS TO RECYCLE OLD CONTENTHOW HEALTHY IS YOUR MARKETING?HOW TO HIRE THE RIGHT PERSON (OR NOT HIRE THE WRONG PERSON)HOW TO FIND A FREE VENUE FOR YOUR EVENTREFLECTIONS ON TEDxTORONTO 2013HOW TO BEAT GOLIATH WITH YOUR MARKETINGAPPLY THE NETFLIX MODEL TO YOUR BUSINESS (BEFORE SOMEONE ELSE DOES)CASE STUDY: HOW TO LAUNCH A NEW BRAND (MONEY 50/50)FOUR CLEVER WAYS TO SLASH NO-SHOWS AT YOUR FREE EVENTHOW TO NUDGE A COMPANY TO MAKE WHAT YOU SELL MORE COMPETITIVECHANGE YOUR QUARTERLY MARKETING MESSAGES TO MONTHLYWHY YOU MUST TAKE NOTESAVOID UPGRADING FROM WINDOWS 8.0 TO WINDOWS 8.1HOW NOT TO ORGANIZE AN EVENTWHY CONTACTUALLY IS THE BEST CRM OPTION FOR SMALL BUSINESS10 TIPS FOR USING A WEBCAM FOR BUSINESSWHAT WILL YOU DO DIFFERENTLY FOR TODAY'S CUSTOMERS?

By Category

You’ll find all the 2013 posts arranged by category and then in chronological order.
Content
  1. Your favourite posts of 2012
  2. Write a workbook instead of a book
  3. Three steps to get replies to your email
  4. Case study: Getting new traffic from old content
  5. Three steps to recycle old content
  6. Change your quarterly marketing messages to monthly
Leadership
  1. Speak up: Do you say what need to be said?
  2. How to hire the right person (or not hire the wrong person)
  3. How to beat Goliath with your marketing
  4. Apply the Netflix model to your business (before someone else does)
  5. How to nudge a company to make what you sell more competitive
  6. What will you do differently for today’s customers
Learning
  1. When to hire a coach
  2. Highlights from Seth Godin, Google and Blackberry at the Tech Leadership Conference 2013
  3. The WRAP on Decisive by Chip and Dan Heath
  4. Of rain storms, blackouts and memories
  5. Reflections on TEDxToronto 2013
  6. Why you must take notes
Networking
  1. Reasons for leaving the Toronto (Region) Board of Trade
  2. Advanced networking: launch your own private community
  3. Creating the perfect networking event
  4. Starting your own private social network: Ning 3.0 beats SocialGO and GROU.PS
  5. How to find a free venue for your event
  6. Four clever ways to reduce no-shows at your event
  7. How NOT to organize an event
Productivity
  1. Collect, plan and do with Trello
  2. Three rules to use the right work tools
  3. Three years later: how to work from a home office
  4. Why Contactually is the best CRM option for small business
Marketing
  1. You need to read Dan Pink’s To Sell Is Human
  2. Are you as relevant (or irrelevant) as the Oscars?
  3. What if you got bad publicity like RBC?
  4. Even Niagara Falls gets boring
  5. Where free beats paid
  6. What lasting gift can you offer everyone you meet?
  7. How to move from out-of-sight to top-of-mind
  8. How healthy is your marketing?
  9. Case study: How to launch a new brand (Money 50/50)
Newsletters
  1. Rediscovering email newsletters
  2. Use Mad Mimi for your email newsletters
  3. Blogs vs Newsletters: Which is better for you?
Technology
  1. Recovering from another computer breakdown
  2. Pre-announce or ship? Comparing strategies at Apple, Blackberry, Google and Microsoft
  3. Avoid upgrading from Window 8 to Windows 8.1
Trust
  1. Building trust with networking
  2. Building trust before meeting in person
Video
  1. Add webinars to your marketing mix
  2. One billion reasons to create your own videos
  3. Why bother seeing a speaker live?
  4. 10 tips for using a webcam for business
That’s 2013. There’s more ahead.

PS Have you seen the 2013 posts from Riscario Insider?

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