We don't have time.
We don't know how.
We might make mistakes.
These common explanations or reasons or excuses hold us back. Except when a sickness or another emergency rearranges our priorities
EqualWhen you're sick, you're forced to make time. You're forced to learn how to get the treatment. You’re motivated to overcome mistakes that could delay or complicate your recovery. Sickness makes us equal. Even billionaires have to adjust (Steve Jobs “buttoned up”), though having money buys more attention and brings more options.
ParadoxHow strange that we have time for sickness but not for health.
For health, we face no crisis or deadline. When sickness strikes fast, it's easy to blame bad luck, especially if you catch the latest disease that’s in the news. When the consequences come slowly (e.g. from poor diet, inadequate exercise, excessive stress) we know who suffers. It’s tougher to tell who’s to blame.
Lest We ForgetSoon enough, we go back to our normal. We forget that …
… we have lots of time.
… we have lots of know how.
… we we learn from mistakes.
You know of actions you could take to make your business better. Just because the steps aren’t urgent doesn’t mean they aren’t important.
Even today, you can do business without a website, without being on LinkedIn, without having a smartphone. It's just that your results will likely suffer. The longer you wait, the further behind you get. Once you decide to act, you're at a significant disadvantage. Spending money may not be enough. As with exercise, you need time and what you learn along the way.
As Bruce Cockburn sang, the trouble with normal is it always gets worse. That means we better get better.