How many newsletters do you receive without noticing?
You may notice due to the Canadian Anti-Spam Legislation (CASL) which takes effect on July 1, 2014. Email lists are already meant to be opt-in already but some senders are asking subscribers to opt-in again.
Before you do, re-examine the value of each newsletter. You have the opportunity to reduce inbox clutter, focus your attention and boost your productivity.
Better Ways?You get instant information whenever you want via a web search or social media. Those channels may be faster than searching through your email, especially if you have multiple accounts. In addition, you may find newer information or fresh sources.
If you’re following an organization in other ways (e.g., LinkedIn Company Page, LinkedIn Showcase Page, Twitter or Google Plus) you’ll often get the same information in an easily shareable way.
27 Typical Requests For PermissionHaving to give permission feels like work. Notice the sameness in these subject lines:
- Request for consent – time sensitive
- LAST CALL – newsletter confirmation request
- Stay informed. We need your consent.
- Updating our email list
- Reminder – Consent to Communicate
- IMPORTANT – requesting your consent
- Help Us Keep You Up To Date
- One Minute Ask: Your Consent Is Required (CASL)
- [COMPANY] requests your consent
- [COMPANY] needs your consent!
- [COMPANY] requires your consent
- Consent requested to contact you by email
- Stay Connected.
- Keep us in your inbox
- Email consent request from [PERSON’S NAME]
- CASL – What you need to know
- Update your e-mail preferences! Don’t miss out!
- Deadline approaching
- We request your consent
- ACTION REQUIRED: We require your consent
- Request for consent - time sensitive
- Anti-spam is just around the corner
- [COMPANY NAME] OPT-IN
- [COMPANY NAME} doesn't want to lose you
- Say Yes To Stay Connected
- URGENT: [COMPANY NAME] Requires Your Consent
- Don't lose out on great business information
A Simple Way To Keep SubscribersThere’s a simple way for senders to entice subscribers to accept marginal newsletters: offer incentives like prizes or something useful for free. Even big companies aren’t doing this when they easily could. They must think their content is very special even when it’s really about them.
The ExceptionsSome senders aren’t asking for permission to continue sending their newsletters. Perhaps they feel they already have permission. Perhaps they’re reluctant to ask because they fear mass unsubscribes. Perhaps they interpret the laws differently. You can still unsubscribe.
The Sneaky OnesSome senders are not asking for permission (and never really had it). One doesn’t even have an unsubscribe option. Instead, you’re to send them an email.
One company is saying
“if we don't receive explicit consent from you, in limited circumstances, we will continue to provide relevant communication to you under the implied consent provisions.”The oddest example is Expedia, which just added me to a list without permission:
“As a subscriber to Groupon Getaways by Expedia, we are happy to start providing you with special travel deals and promotions. As a part of our ongoing commitment to bring you the best experience, we want to let you know that you are now automatically enrolled to receive emails directly from Expedia.”The last Groupon email arrived on September 8, 2011.