May 28, 2007

The Seven Components of Dynamic Personal Influence

“It takes tremendous discipline to control the influence, the power you have over other people's lives.”
--- Clint Eastwood
Wouldn't you like to move people on the basis of your personality alone?

I've been thinking about persuasion techniques recently --- soft skills which weren't part of my actuarial exams. As luck would have it, I came across a good list. The Law of Attraction works ;)

Dynamic Personal Influence
Here are Dan Kennedy's components of influence.
  1. Celebrity
    • being perceived as having celebrity status
  2. Credibility
    • being respected and trusted
  3. Expertise
    • having legitimate, extensive, superior knowledge
  4. Mastery of Emotional Triggers
    • hitting more of your client's emotional triggers
  5. Good Sense of Humour
  6. Independence
    • not needing constant reassurance and recognition of your competence by others
  7. Bias for Action
    • getting off your duff, out the door and into gear
What do you think of the list? Naturally, we can all improve.
“The secret of my influence has always been that it remained secret.”
--- Salvador Dali
While I don't think Celebrity should matter, we know it does. How can we achieve celebrity status? Here are four ways
  • presenting (e.g., to prospects, not peers)
  • writing (e.g., magazines, newspapers, blogs)
  • public recognition (e.g., media attention, awards)
  • advertising
For more Dan Kennedy, visit (my self-development site). For my contrarian take on The Secret by Rhona Byrne, read The Unsecret.

Feel free to leave comments (which you can even do anonymously).

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