April 16, 2008

Most Read Posts: 2008 Q1

Here's a review of what you read most during the first quarter of 2008.

What You Read
Your favourite posts are
  1. Five Presentation Tips From Steve Jobs
  2. Refuting Mistruths About Universal Life
  3. Mobile Broadband (which I brought to Calgary where I'm posting this article)
Readers visited for 2:02 minutes and viewed 1.6 pages.

Where You Live
Readers live in 46 countries
  1. Canada (55 cities)
  2. United States (mainly from California, New York and Texas)
  3. United Kingdom (almost all from London, England)
How You Get Here
Here`s how you got here
  1. search engine: 54%
    1. keywords: marketing actuary, best actuary jokes, marketing insurance ideas, insurance marketing ideas, best marketing ideas for insurance
  2. referrals from other sites: 24%
  3. direct: 22%
Observations
None of thee top 3 posts are new: old content gets rediscovered through search engines. Traffic spikes just after each post (generally once a week) but there were visitors every day except Sunday February 10th. Maybe you were preparing for Valentine's Day?

Links

April 8, 2008

Murphy's Laws vs Six Presentations In A Row

Murphy's Technology Law: The attention span of a computer is only as long as it electrical cord.

In case you don't know, Murphy's Laws still apply. Here's what happened during six consecutive presentations.

Presentation 1
Tables in a rectangle but no table in the ideal spot for the projector. So I moved a table to the "sweet spot" near the middle of the room. There were no plugs near the "sweet spot". My extra extension cord came in handy --- so did showing up early.

Presentation 2
A training room without a screen? It happened. Luckily there was a wall, albeit beige and angled. The result was a large but faded image.

Presentation 3
A beautiful new room with a large plasma screen! Vibrant colours but distorted images because my presentation was not formatted for wide screen. There was no audio jack, meaning no sound for the pre-show slide show but the overall result was fine. The sharp vibrant colours more than compensated.
Aside: PowerPoint 2007 let's you create widescreen presentations (16:9 or 16:10). Even if your projector does not support those resolutions, your presentation will still look refreshing. It's like showing a widescreen movie on a standard 4:3 tv --- inobtrusive black bands at the top and bottom. Widescreen means less room for your content --- an opportunity to simplify and create a more compelling message.
Presentation 4
The ceiling-mounted projector didn't work. So I used mine. This time, I brought my own 120 watt harman-kardon sound system but didn't get a chance to use it for the pre-show. By the time the equipment was all working, it was time for the main event (i.e., me).

Presentation 5
Is pink the new red? The ceiling-mounted projector distorted my carefully-chosen colours. I used my projector and sound system.

Presentation 6
Everything went fine. Murphy must have taken a well-deserved break. Thank goodness!