March 25, 2014


Holding a 400 ounce bar of gold courtesy of McEwen Mining
How do you make an event memorable? Tweets are fine but they vanish fast. Photos make nice reminders but who sees them afterwards? Recordings help. Novelty does too.

Here's what happened at a RUBAA Business Alumni Exchange. RUBAA is the Ryerson University Business Alumni Association. They were raising money for the RUBAA / Ken Jones Student Bursary.

Two speakers spoke for 10-15 minutes each. They didn't take audience questions but did stay to chat afterwards. They each brought great gifts.

Lindt trufflesCyndi Culp

Cyndi Culp (1979) spoke about her squiggly ride to a position she's held for 19 years: CFO of Lindt & Sprungli (Canada). The company has grown from 10 employees to 500.

Cyndi brought boxes of Lindt gourmet truffles for everyone. What’s not to like? I took mine home unopened, which my family liked.

Related: Mitch Joel’s 8 keys to getting a job today

Ian Ball

Ian Ball (2004) is President of McEwen Mining. His career path was squiggly too (see mining’s golden boy).

Ian didn't give us gold but brought a 400 ounce bar. That's about 25 pounds and worth about $525,000 (US) based on today’s price. Photo op!
We were allowed to have a photo of us holding the gold under the careful supervision of three guards. Normally at events you ask someone to take your photo with your smartphone in questionable lighting. Not here. There was proper lighting and a professional photographer.

There's more. We each got a high quality colour print in a sleeve on the spot. The sleeve was branded for McEwen Mining. The background was too. Who’s going throw that photo away? No one. Who’s going to spread the story? Everyone.


When you go to many events, they blur together and fade away.

Organizing an event is expensive in time and perhaps money. How do you create a lasting memory that even non-attendees can enjoy?


PS At events, talk to the speakers. I talked to Cyndi before her speech and Ian afterward.

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