Google is providing a free .CA web domain for a year (worth $10-15 at retail) and a free build-your-own website from Yola (already free).
What's The Big Deal?You already get free sites with Weebly and Google Sites. You can even use a free blog platform as a website. Why the hoopla?
Only 1 million of Canada's 2.2 million small businesses have a website. That's as shocking as a business card without an email address. Maybe the publicity will wake up some companies.
Google feels that two obstacles stop businesses from getting online: cost and complexity.
The First StepThe first step is to get online personally. That's because the first thing you sell is yourself. If you're not findable or appealing, what else matters?
The best way to get online is with LinkedIn. You're guided through the entire process of completing your profile to 100%. You can add content for your company too. Again, you just follow the steps.
Now you and your business are listed in the modern directory and visible to Google. Congratulations!
The Real ObstacleBusinesses stay offline because they need help to get online. Who can they trust? What will it cost?
There are so many social media fakers with plausible claims. Are any of these familiar?
You must hire a Search Engine Optimization (SEO) expert. Twitter solves all problems. Adwords gives you revenue 24/7. You must have an ecommerce-enabled website. Competitors will steal your intellectual property. You can('t) do it yourself. You must start with a marketing strategy. Update your branding first.They happen to sell exactly what you need. Predictable.
What Would HelpHow about removing the risks with
- Approved vendors with user-generated ratings
- Fixed price bundles for different kinds of businesses (e.g., products/services, ecommerce/non-ecommerce)
Maybe Google's initiative will show business that getting online is essential as having electricity. That would be success.
- Get Your Business Online official website (gybo.ca)
- How to hire a social media expert
- Three marketing keys from Google's Chris O'Neill
- Three marketing essentials for today
- Three easy steps to your web presence
- Where is your Google Profile?
- Consensus: the fifth universal principle of influence
- The foolproof measure of trust