Are you listening? Are you participating? If not, you're putting yourself at a competitive disadvantage because social media helps with all six elements of credibility.
Business people who resisted computers fell behind. Those who resisted the Internet fell behind. Those who resisted smartphones fell behind. Those who are still resisting social media are falling behind today. It's not going away. As the graphic at the top shows, there are numerous forms already.
When you fall behind, the barriers to entry rise and catching up becomes very difficult. It's much easier to change lanes than to join traffic from a standstill.
Web In DeclineWebsites are so 1990s in terms of Internet traffic. Their importance has been dropping steadily since about 2000. If you don't have a website, don't rejoice. You still need one but that's not enough anymore.
These days, much activity occurs in the members-only enclaves of social media. Anyone can join but newcomers must prove themselves to get treated like an insider.
Like Losing WeightIf you agree that social media is now essential for building your business, how do you catch up? You'll find many basics online and in seminars. If you're a self-starter and like tinkering, you can experiment. That's what I did. However, this takes longer. You're bound to make mistakes that could stay online forever. That's risky.
Have you ever wanted to become healthier through exercise and diet? How do you get started? What's a realistic goal? How do you stick to your plan?
With a personal social media coach.
Disclaimer: I don't sell any marketing services or take referral fees from anyone who does. My tips are 100% free. Fair?Yes a coach costs money but so does inertia. The right coach tailors a strategy and guides you along the path, month after month. Which media are best for you and your clients? What's the right content? What's the right frequency? How do you develop the content? Are you on schedule? How do you make time?
No one else can lose weight for you. No one else can do social media for you either. You must be involved. Yes, you can get help and there are ways to delegate to outsiders. You can't quit enroute or even after you reach your goal.
The Right Coach
Average people are in the majority but they're not in demand.You'll find many "experts" in social media. How do you tell who can help you? Look for
— Seth Godin
- chemistry: you like them (easy to find)
- credentials: they have proven experience and satisfied clients (fairly easy to find)
- generosity: they follow their own advice (rare)
BlogDo they have one? Are they articulate? Are they consistent in posting? Is the content truly helpful or constructed to sell you something?
Web SearchWhat happens when you type their name into your preferred search engine? Do they show up on page one and create a positive impression? Does their website look modern or dated?
ResultsUsing social media is much like networking in person. You can't easily quantify the benefits. So if you want solid proof of success, you'll be disappointed. How do you quantify the ROI on your mobile phone?
- The six elements of credibility
- How to apply persistent consistent generosity
- Listen before you leap into social media (Jay Palter, advisor.ca)
- The web is dead. Long live the Internet. (Wired 18.09) [source of web graphic]
- Do you have these three elements?
- A proven technique to expand your LinkedIn network
- Getting past the barriers to entry
- Ways to delegate to outsiders
- Social media graphic courtesy of Ethority (Germany)
PS What you start doing raises client expectations, which puts pressure on competitors to catch up.