February 10, 2009

The "Tangled Web of Weirdness": Squawking About Life Insurance

Our lives begin to end the day we become silent about things that matter. --- Martin Luther King, Jr.

"Squawk" is difficult to spell. Life insurance is difficult to evaluate, Advisors are difficult to trust. The spelling is my challenge. The other points are yours. You've heard those beliefs expressed before. Some skepticism lingers even among clients --- and their acquaintances.

The Thoughtful Fox
Let's look at Squawkfox, a thoughtful blogger who focuses on frugal living and is credible enough to get quoted in the Globe & Mail and other publications.
The Globe & Mail articles each cost $4.95 plus tax. That's for 30 days. Hardly frugal. You can get free online access to many newspapers and magazines through your public library, though.
You can gauge the quality of her writing for yourself.

How To Buy Life Insurance Without Getting Screwed
That's the title of the post by Fox. It's catchy and shows up in Google searches --- easy for your clients and prospects to find. The article is based on weeks of hands-on research and well worth reading. You can probably predict the conclusions.

Be sure to read the visitor comments. You'll see a range of opinions.

What You Can Do
Almost always, the creative, dedicated minority has made the world better.
--- Martin Luther King, Jr.
Life insurance --- term or permanent --- can provide many benefits, including peace of mind.

When you see an opportunity to help others understand, why not speak out? Since people search for information online, you can help them see other perspectives. Silence fails to convince. Silence leaves a vacuum that other voices fill.


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