--- Mark Twain
Words affect results. So better words mean better results. The influencer's dozen has 18. That's enough to give variety without getting overwhelming. I don't know the source. Do you? If so, please add a comment so that credit can be given.
The influential words fit into six classes with different purposes:
- create awareness
- establish a sequence
- create connections
- show causality
These are adjectives and adverbs
These words start mental processes that you have initiated
These words help create a sequence in time.
These words create relationships among items
These words show cause and effect
These verbs tell the person what you want them to do.