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--- Mark Twain
Words affect results. So better words mean better results. The influencer's dozen has 18. That's enough to give variety without getting overwhelming. I don't know the source. Do you? If so, please add a comment so that credit can be given.
The influential words fit into six classes with different purposes:
- describe
- create awareness
- establish a sequence
- create connections
- show causality
- command
Describe
These are adjectives and adverbs
- naturally
- easily
- unlimited
These words start mental processes that you have initiated
- aware
- realize
- experience
These words help create a sequence in time.
- before
- during
- after
These words create relationships among items
- among
- expand
- beyond
These words show cause and effect
- and
- as
- causes
- because
These verbs tell the person what you want them to do.
- now
- stop
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