IgnoreYou can ignore bad news but that doesn’t mean Google will forget.
If you’re looking for a hotel near the Mackinac Bridge (Wikipedia), you’ll find reviews on TripAdvisor. For example, the Mackinaw Beach and Bay is ranked #3 in Mackinaw City, Michigan. Of the 263 reviews, 85.2% are Excellent or Very Good. That’s impressive but the three most recent reviews are not. They say
RespondTaking action shows you’re attentive. That’s a good sign.
You can comment where the criticism appears but you’ll look biased … which you are. If you’re not comfortable expressing yourself on the permanent public record, you might cause more damage. Attacking the attackers is tempting but rarely effective.
You benefit most when others speak on your behalf … unless they’re perceived as biased. Comments from co-workers, friends and family don’t count for much.
Who has a megaphone and would vouch for you?
Nurture Your NetworkYou can't harvest a crop you haven't planted and nourished. You can't get your message out effectively unless you've nurtured your network. What have you done in the past? What do you do on a regular basis?
Stephen Covey referred to the Emotional Bank Account. We have a balance with everyone. We make deposits and withdrawals.
Meeting in person is great but how do invest in the relationship in between? Don't expect much if you call and say, "We met last year. I was wondering if you'd help me out by ..."
Social media augments what you’re already doing — if you show consistent persistent generosity. As a bonus, you'll know who wants to maintain contact with you because they must opt in and can easily opt out.