I've heard it all before.What if what you offer looks like a commodity to your clients? This is a problem for wholesalers and advisors without a range of products. Distributors also suffer as firms and advisors can look like commodities too. If the client doesn't buy from you, they look elsewhere. No sale for you.
You're saying nothing new.
--- Supertramp, Child of Vision
You cannot make me listen.How can you get clients to see --- and value --- the differences in what you offer?
I cannot make you hear.
--- Supertramp, Child of Vision
What If You Sold Soap?
Wouldn't that be tougher than selling insurance and investments? Here's an interesting video with marketing ideas.
The Lesson
You need to convince a maven, centre of influence or decision-maker. Their endorsement is much more convincing than anything from you. You already know that. The video is a nice reminder.
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