Question: Is this watch made in Switzerland?You're selling the invisible: financial services. How does a potential client know you're any good? Let's assume there's been no referral.
Sales Clerk: It's made for Switzerland.
In Edmonton, my watch battery was running low. I got my watch in Switzerland years ago and the batteries only last 3-4 years. Last time, I went to a small "mom & pop" watch shop. The technician scratched the back titanium casing. So I didn't want to go just anywhere.
I went to West Edmonton Mall, which was nearby and looked for a countrywide chain in case the battery proved defective. Sears doesn't replace watch batteries. The Bay did, but my watch would need to be shipped to Vancouver so that special nonscratching tools could be used. Birks was next. They did not want to risk damage either and recommended a small watch shop nearby. There the technician changed the battery in 3 minutes without comment or damage. They were the best:
- least damage (i.e., none)
- fastest service
- lowest price ($8.44 vs $11 in Toronto at the scratches-are-free jewelers)
- date/time not reset
- back casing not aligned "just right" before being locked into place
- no warranty on the battery life (maybe the lower price arose from a poorer battery?)
Since financial services are intangible, how can your clients gauge
- your expertise
- the quality of your service
- the suitability of your recommendations