In real life, training is important --- the "10,000 hour rule" --- but competing at the same time at the same event under the same rules? That creates one winner (unless you think silver and bronze count) and lots of losers (if you include those who weren’t quite good enough to qualify).
In a sense, there is no competition because the creativity has been eliminated and the contestants perform so similarly.
Other WaysIn business, you don't need to be the fastest or strongest. You need to be different and be seen as different.
Big FishA better approach is to dominate an untapped niche. Big fish, small pond.
For example, if Motorola tried to out-iPhone the iPhone, they'd lose. Instead, they created the Droid, a clear alternative (see Wired). Because of the keyboard and business focus, the Droid also attracted former Blackberry users like me (see the perfect smartphone).
Different ModelDell Voice launched in Canada recently. You get a phone number and unlimited countrywide calling using your data plan. Google Voice is similar but still not available here. Both are free. Skype is similar but more expensive since there's a charge for getting a phone number (still not available in Canada) and calling phones.
Phone providers need to make money from their subscribers. Dell and Google don't.
Then What?Olympic competitions end. Then what? Another four years of practice or time for retirement? Winners may get sponsorships.
Maybe you set a record. How long will it stand? The world will remember thanks to web searches. That doesn't mean the world will care. We have many distractions but no more attention to pay.
In business, past accomplishments are of limited historical interest. What have you done recently? That's what matters. Where's the proof? Who pays attention? Who cares? Say you invented the first fax machine. That won't get you a free coffee today.
TaintedThe Olympic games have perennial drug scandals. This year, a $30 million lab near Olympic Park is doing the testing. As a result, if athletes “… are cheating they are likely to be caught” (CNN). How comforting.
Is the winner the best or the best at not getting caught? The honest ones face skepticism, which diminishes the value of winning.
In business, you risk of getting tainted too but have techniques to build trust.
Better Than FasterOlympic records can and are broken. Fastest is temporary. First is forever. We remember firsts like
- the four minute mile (Roger Banister)
- the ascent of Mount Everest (Edmund Hillary and Tenzing Norgay)
- the telephone (Alexander Graham Bell)
ConstraintsOur bodies have physical limits. Athletes can improve but by decreasing amounts. Yet vast resources continue getting invested for those marginal returns.
In contrast, our ability to innovate is unlimited. We are allowed to use tools and get help. There are no drug tests either.