“It takes tremendous discipline to control the influence, the power you have over other people's lives.”Wouldn't you like to move people on the basis of your personality alone?
--- Clint Eastwood
I've been thinking about persuasion techniques recently --- soft skills which weren't part of my actuarial exams. As luck would have it, I came across a good list. The Law of Attraction works ;)
Dynamic Personal Influence
Here are Dan Kennedy's components of influence.
- being perceived as having celebrity status
- being respected and trusted
- having legitimate, extensive, superior knowledge
- hitting more of your client's emotional triggers
- not needing constant reassurance and recognition of your competence by others
- getting off your duff, out the door and into gear
“The secret of my influence has always been that it remained secret.”While I don't think Celebrity should matter, we know it does. How can we achieve celebrity status? Here are four ways
--- Salvador Dali
- presenting (e.g., to prospects, not peers)
- writing (e.g., magazines, newspapers, blogs)
- public recognition (e.g., media attention, awards)
For more Dan Kennedy, visit sparkinsight.com (my self-development site). For my contrarian take on The Secret by Rhona Byrne, read The Unsecret.
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