Hesitating, I remain caught 'twixt will and will not in my thoughts.How can clients make decisions about intangibles like life insurance when it's so difficult to decide on common, physical products like computers?
Take a look at a recent Dell ad. Ignore the spelling (which is discussed on my Spark Insight blog). Instead, look at the two notebook computers. They're the same price. So which is better:
- ultimate business notebook, or
- pure business power
How do you decide? The Latitude D620 has a smaller screen, which suggests that it's lighter. So it's probably easier to lug around. The Latitude D820 may be more of a "desktop replacement". Maybe it has a bigger keyboard or better graphics. It's hard to tell
Comparing here should be easy:
- products from the same manufacturer (Dell, not vs HP/Compaq or Toshiba or Lenovo)
- the same line (Latitude business grade, not vs Inspiron for consumers or XPS for gamers or Precision for specialized needs)